International honors honour Sourcing

Dapatkan promo member baru Pengeluaran SDY 2020 – 2021.

Company links boosted with updated platform

26 May 2021– The Hong Kong Profession Advancement Council’s (HKTDC) Sourcing online trading system has demonstrated solid performance given that being upgraded in October last year to a lot more successfully attach global buyers and distributors in the middle of the COVID-19 pandemic. The upgraded system utilizes machine-learning and also image-recognition modern technologies to improve business-matching efficiency as well as supply a more customised smart-sourcing experience. The improvement helped increase platform web traffic and also queries, which expanded 15% and also 26% respectively in the 2020/21 fiscal year ending March. The system has additionally garnered several worldwide well-known awards.

Discussing these accomplishments, HKTDC Deputy Exec Supervisor Benjamin Chau said COVID-19 had actually triggered firms around the world to speed up digitalisation and online sourcing is coming to be more popular. “The platform updating might not have been far better timed. It enabled us to far better connect purchasers and also suppliers just when on-line trading ended up being even more crucial amidst pandemic-induced traveling restrictions and distancing actions,” he added. “The system delights in strong recognition among customers as well as web site specialists, and also we are pleased to have actually received 13 distinguished awards in the past few months.”

The awards consist of Finest International Organization Internet Site, Best Marketing Website, Finest Directory Site or Online Search Engine Website and also Finest Small Business Web Site from the Net Advertising Competitors; Best International Organization Web Site as well as Finest Small Business Internet Site from MobileWebAwards; in addition to Redesign/Relaunch Site and also Video awards from Astrid Awards and also Mercury Quality Honors. It is the 10th consecutive year the platform has actually gotten MobileWebAwards.

The International Marketing Competitors as well as MobileWebAwards are annual competitions organised by the Internet Marketing Association of the USA to honour excellence in relation to sites as well as mobile applications. The yearly Astrid Awards as well as Mercury Honors are organised by US-based MerComm, Inc., which intends to specify the standards of excellence in the interactions fields.

Flexi plan, maxi flan

With 130,000 providers as well as 2 million customers in its data source, Sourcing creates 24 million company connections a year. A verification system puts the providers in Gold, Silver and also Bronze categories based on online reputation and task. Records of their engagement at HKTDC occasions and newest data upgrade time are additionally provided, providing purchasers beneficial referral as they choose the most ideal suppliers. The Third-party Verification Service, at the same time, enables distributors to highlight integrity and product top quality, strengthening customer self-confidence.

Mr Chau claimed distributors can buy “boosters”, based upon their business requirements as well as promotion techniques, to boost exposure on the Sourcing platform, boosting their reach to potential service partners. “For individuals, this service has on typical driven a 2.4- fold increase in organization enquiries and also 29-fold increase in direct exposure to customers,” stated Mr Chau.

New customers, new markets

Buyers from economic climates with open market agreements with Hong Kong, such as Association of Southeast Asian Nations (ASEAN) members, are much more active on Sourcing, according to Mr Chau. “Providers obtain business enquiries mainly from ASEAN as well as other Asian countries [25%], followed by Europe [18%] and also the Americas [17%],” stated Mr Chau, including that the leading five asked categories are gifts, playthings & & sports products; electronic devices; house items, lights & & building and construction; health and wellness, beauty & & infant treatment; as well as food & & drink.

City governments and also community profession promo bodies in Landmass China, Italy, Japan and also Korea have established cluster zones on the platform to advertise beneficial markets and special products in their respective nations and areas. The Federation of Hong Kong Industries and Hong Kong Exporters Organization has additionally joined the platform to display members’ brand names as well as styles.

Creating possibilities

Mr Chau stated the HKTDC will additionally boost its digital marketing services and create virtual systems in order to boost the performance of its crossbreed physical-online occasions, develop seamless event experiences and also improve its 24/7 online business-matching services. Mr Chau said neighborhood business can utilize the SME Export Marketing Fund– which has actually expanded its scope to cover such promotion-related job as video/product capturing and editing and enhancing solutions– as well as complimentary online training at the HKTDC’s Digital Academy to accelerate digital makeover as well as enhance online marketing competition. “We have invited experts to share tricks of success in a series of Digital Academy on the internet video clips and webinars, with subjects varying from electronic advertising, e-commerce, content advancement as well as enduring in the new typical, assisting regional SMEs grasp the fundamental knowledge and abilities required to begin on the internet company,” claimed Mr Chau.

He claimed the HKTDC will continue to arrange quarterly on-line thematic promos to create opportunities for different markets. “We received motivating comments on the very first 2 promos of this year, namely ‘Everything for Home’ and also ‘Outdoor Living. We will focus on lifestyle and joyful items in the 2nd fifty percent of 2021.”

Media enquiries

Please speak to the HKTDC’s Communications as well as Public Matters Department:

Beatrice Lam Tel: (852) 2584 4049/ 9036 0212 Email: [email protected]!.?.!