TCEB launches ‘MICE Winnovation’ to offer MICE entrepreneurs a prepared suite of tech options and all-round support to go electronic

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BANGKOK, April 5, 2021– Thailand Convention and also Event Bureau (TCEB) has launched ‘MICE Development, Winning with the Development’ to offer improved support for Thai MICE entrepreneurs to source and also carry out technology in all elements of event monitoring The goal is to guarantee business continuity and also long-term competition of Thailand’s MICE sector.

It is an expanded variation of the bureau’s MICE technology incubation programme ‘Thailand’s MICE Start-up’ starting in 2018, which has actually thus far entailed 37 successful start-ups and technology companies as well as the resources and experiences of which have been consolidated for the freshly released project.

At the launch of ‘MICE Winnovation’, 29 tech companies showcased their product or services to 126 trade visitors standing for convention locations, hotels, occasion organisers, travel agents, profession organizations, and also education organizations. Their product or services consisted of software for keeping an eye on site visitor website traffic, face acknowledgment electronic cameras, robots, on-demand labor force, as well as livestreaming services.

Technomart, the business-matching sector of the day’s program, provided MICE entrepreneurs an opportunity to fulfill a select swimming pool of prospective innovation partners that know with the specific requirements of MICE. A total of 101 business-matching meetings were held onsite while 51 even more were performed online. Several of the on the internet conferences occurred as a result of searches made by participants on TCEB’s on the internet MICE Technology Brochure.

To spur adoption of MICE technologies, TCEB is expanding moneying assistance in the form of Inno-Vouchers. These vouchers can be used by organisers of residential as well as international events, international conventions, and festivals to counter their investment in new digital remedies.

TCEB Head Of State, Mr Chiruit Isarangkun Na Ayuthaya, claimed the ‘MICE Winnovation’ task will make it possible for Thai entrepreneurs to take concrete actions to embrace electronic development despite a fast-shifting business landscape. “Executing advancement is just one of the 4 pillars of TCEB’s Functional Plan for 2021 to maintain Thailand’s competition. ‘MICE Winnovation’ will certainly unlock the resources accumulated under our ‘Thailand’s MICE Startup’ program since 2018. We have experienced the co-creation of numerous modern technology solutions from the program and will certainly remain to sustain our MICE entrepreneurs to future-proof their organizations through innovation, while producing profession chances for start-ups as well as tech firms” he said.

‘ MICE Winnovation’ is made up of four components:

  • MICE Technology Directory– an on the internet technology as well as modern technology databank listing services and products for pre-event, onsite, as well as post-event management.
  • Technomart– a business-matching system for MICE entrepreneurs and also start-ups throughout Thailand
  • Inno-Voucher– a funding scheme to advertise innovation implementation
  • Digital Proficiency for MICE– an effort to motivate MICE business owners to attend online or offline workshops where they can trade ideas with professionals to progress their digitalisation technique. TCEB is set to release a quarterly podcast in 2021 to assist MICE professionals remain abreast of relevant modern technology as well as fads.

    ‘MICE Technology, Winning with the Development’ is a cooperation between TCEB and the complying with companions: Digital Economic climate Promotion Company (depa), National Development Firm (NIA), National Science and Modern Technology Development Agency (NSTDA), Thai Exhibit Organization (TEA), Thailand Reward and Convention Organization (TICA), and Thai International Occasions as well as Festivals Trade Organization (TIEFA).

    Even more information on Thailand’s technology entrepreneurs and their services and products is readily available from TCEB’s MICE Innovation Brochure at:

    Regarding TCEB


    Developed in 2004, Thailand Convention & & Exhibition Bureau (Public Organization) or TCEB– the government firm under the supervision of the Head of state– has been appointed a function to advertise, assistance and also develop business occasions industry– corporate conferences, reward journeys, conventions, exhibits, huge occasions and world celebrations. Functioning as a tactical partner, TCEB aids supply imaginative concepts and remedies to bring success and meet the requirements of business occasions. The overarching objective is to drive Thailand to become a global MICE and also huge events destination that can drive the nation’s strategic industries and nationwide economic climate.

    Resource: The Thailand Convention and also Exhibition Bureau (TCEB)