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75% of exhibitors concur physical show aids advertise business Exquisite products confirm most prominent with public
3 May 2021– The HKTDC Way Of Living ShoppingFest, a new public reasonable organised by the Hong Kong Profession Growth Council (HKTDC), pertained to a successful close the other day (2 Might). The fair began on 28 April (Wednesday) as well as ran over 5 days at the Hong Kong Convention and also Exhibition Centre (HKCEC), featuring 430 exhibitors and also attracting more than 55,000 public visitors.
HKTDC Deputy Exec Director Benjamin Chau claimed: “The Way of life ShoppingFest is the initial physical show organised by the HKTDC considering that the pandemic began early in 2015. We carried out a series of anti-pandemic actions to protect the health and safety of individuals. We were pleased to see a positive action from exhibitors as well as the public, reflecting the fact that physical programs are irreplaceable. The HKTDC replied to the requirements of Hong Kong enterprises, bringing them extra marketing opportunities throughout a difficult duration, while the general public were supplied with a delightful shopping experience.”
Apart from the Hong Kong Reserve Fair and also simultaneous fairs running in mid-July, the HKTDC will likewise host a number of trade fairs consisting of the Hong Kong International Jewellery Show as well as Hong Kong International Ruby, Treasure & & Pearl Show from 25 to 29 July, and the International Sourcing Program from 26 to 29 July. The three fairs will be the very first concurrent physical profession fairs to be presented by the HKTDC considering that the pandemic. It is expected that the three fairs can produce harmonies across industries, enhancing sourcing performance and also developing even more opportunities for cross-industry exhibitors.
Physical fair supplies boost for service
This five-day Way of life ShoppingFest gave a valuable chance for little and also medium-sized business (SMEs) to recognize more about consumers’ choices. The HKTDC conducted a study to assess the views of exhibitors, discovering that 75% of exhibitors agreed that physical programs can assist to enhance their services.
Richard Leung, Director of the Ballerina Watch Company Limited, claimed: “The pandemic has undoubtedly slowed down the economic situation and had an influence on exports and also local retail. The Lifestyle ShoppingFest is a prompt chance to give a solid selling platform for different industries as the pandemic subsides. Consumers of premium items such as jewelry as well as watches prefer taking a look at concrete products, which clarifies the significance of physical fairs,” He added that as the pandemic comes controlled, sales of food and hygiene items will certainly see a vigorous recuperation, complied with by a progressive resumption of sales for high-end consumer items.
It was the very first time for optical representative Opticon Ltd to sign up with a neighborhood public fair. Christopher Chan, Director of the firm, said. “We concentrated on commercial customers in the past, however we are currently wanting to discover the retail market. The people flow as well as ambience at the Way of living ShoppingFest was excellent, helping us to learn more about more concerning consumers’ choices which in turn will certainly offer us more self-confidence to develop our retail company.”
OMG Design, the sole representative of Israel traveling bag brand Rollink in Asia, advertised its feature items at the fair having actually seen solid growth in consumer need for house products amidst the pandemic. Andy Cheung, the business’s Service Development Supervisor, said: “The Way of living ShoppingFest showcased a wide variety of items that attracted regional customers from various age. We changed our marketing method, supplying unique prices to attract visitors at the fair. We effectively marketed more than 100 Rollink suitcase at a discount of 45%, making profits of roughly HK$ 80,000.” Mr Cheung additionally met a jewellery market buyer as well as red wine vendor thinking about using the business’s traveling bags for product packaging as well as company presents. He intends to shut even more transaction after the reasonable.
To assist exhibitors realize on-line business chances, the KOL Live Terminal was set up at the reasonable. The HKTDC partnered with the group from Bonjour Hong Kong to introduce a variety of highlighted items, and also individual exhibitors also obtained the chance to offer their very own products at the Live Terminal. A collection of live-broadcast sessions featured products from virtually 60 exhibitors, with a few of the items offered for on the internet sale at the Bonjour HK Shopping Center. The HKTDC is additionally working together with ecommerce system Boutir to use exhibitors the opportunity to open an online store with a three-month complimentary service to aid them obtain developed as an on the internet store.
Premium products continue to be popular with public
A study of visitors to the fair revealed the 4 most prominent item groups to be food and drink (75%), healthcare and hygienic products (20%), houseware (20%), as well as luxury products such as jewelry and watches (18%). The reasons visitors located the show appealing included special rates and discount rate deals (65%), product high quality (61%), as well as the variety of items used (57%).
Of those checked, 82% of visitors revealed fulfillment with the health and safety steps established at the show, including tips on social distancing, the cleanliness of public areas, as well as reducing the exchange of cash at the event.
Please get in touch with the HKTDC’s Communications & & Public Matters Division:
Tel: (852) 2584 4369
Email: [email protected]!.?.!